By Komfie Manalo
Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, and Olympic Broadcasting Services (OBS) launched the OBS Cloud 3.0 for the Olympic Games Paris 2024 (Paris 2024).
A combination of cloud technologies powered by AI, OBS Cloud 3.0, makes the work of OBS and Media Rights Holders (MRHs) more accessible and efficient. For Paris 2024, OBS Cloud 3.0 will serve as the backbone infrastructure supporting several critical functions, fully utilizing the benefits of cloud technologies, including operational scalability and cost-efficiency, improved sustainability with enhanced remote working capabilities, effective real-time workflow collaboration, and more.
At the launch of the OBS Cloud 3.0 during the Alibaba Cloud International Broadcasting Centre (IBC) showcase opening, Yiannis Exarchos, OBS chief executive officer, said, "With approximately half of the world's population watching the Games, technologies like Alibaba Cloud help us tell the stories of the best athletes in the world, but also bring the world together in ways which are more exciting and inspirational. Broadcasting the games is fundamental in trying to do that, and having partners like Alibaba to help us bring this dream to life is precious for us!"
As part of OBS Cloud 3.0, OBS Live Cloud has become the main method of remote distribution to Media Rights Holders (MRHs) for the first time in the Olympic Games history, taking over from satellite, launched during the Olympic Games in Tokyo in 1964. For Paris 2024, two-thirds of booked remote services (across 54 broadcasters) now use OBS Live Cloud, including 2 Ultra-High-Definition (UHD) broadcasters. The Live Cloud will transmit 379 video (11 UHD, 368 HD) and 100 audio feeds.
With the benefits of low latency and high resilience, content transmission via cloud has outperformed other methods of distribution in terms of scalability, flexibility, and cost while increasing the stability and agility of worldwide broadcasting of the largest sports event.
Debuted at the Olympic Games Tokyo 2020 with a UHD broadcaster, OBS Live Cloud was offered as a standard service for the first time during the Olympic Winter Games Beijing 2022 with 22 subscribed broadcasters. Before this technological breakthrough, broadcasters had to rely on dedicated and more costly international telecommunication optical circuits and spend considerable time setting up the equipment to send live footage back to their home countries halfway across the globe.
Content+, OBS' content delivery platform, remains fully hosted on Alibaba Cloud. It continues to simplify remote production workflows and ensure seamless content delivery, including live sessions, athlete interviews, behind-the-scenes footage, and social media content.
For Paris 2024, OBS will produce more than 11,000 hours of content – a 15% increase from Tokyo 2020. The streamlined approach of this cloud-based portal simplifies remote production workflows and ensures seamless content delivery without disruption during the Games.
New functionalities in Content+ allow MRHs to create their own highlights from any location in the world in a far shorter turnaround time. Content can be downloaded in three different resolutions, facilitating usage in linear, digital, and/or social formats.
Offering worldwide MRHs access to the wealth of Games content produced by OBS, Content+ will deliver content in UHD for the first time through Alibaba Cloud's robust global infrastructure. This empowers broadcasters to make more engaging and refined content with new features like vertical screen compatibility for optimal viewing on mobiles or other devices.
Selina Yuan, president of International Business at Alibaba Cloud Intelligence, said, "We are very excited to see the evolution of Olympic broadcasting from Tokyo 2020 to Paris 2024, enabled by Alibaba Cloud's extensive global infrastructure and proven AI technologies.
The partnership between Alibaba Cloud and OBS amplifies our commitment to help transform the viewer experience at the Olympic Games, turning technology innovations into practical applications for tangible results. We are honored to support Paris 2024 as the most digitally compelling Olympics ever."
During Paris 2024, the OBS Multi-Camera Replay Systems will provide frame-freeze slow-motion replays of athletes' performances, allowing hardcore sports fans to access detailed information for deeper analysis of the athletes' movements. For new viewers, these replays can serve as educational tools to better understand the Games at critical moments.
Alibaba Cloud will provide all the multi-camera replay systems used in Paris in 2024. These include 17 systems across 14 venues covering 21 sports and disciplines - including rugby sevens, badminton, athletics track and field, basketball, beach volleyball, table tennis, wrestling, tennis, judo, breaking, BMX freestyle, and skateboarding.
The footage will be sent to the cloud. Alibaba Cloud's AI-driven computing capabilities enable live spatial reconstruction and real-time 3D rendering before the chosen moments are shared as a replay through live or non-live feeds. The seamless rebuilding of the most exciting moments takes seconds to get ready in the cloud and integrated into the live coverage.
Comments