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Khomfie Manalo

Bayad drives discourse on business innovation



Bayad President and CEO Lawrence Y. Ferrer, a key figure in the industry, contributed to the discourse on the “5 Skills of Market Masters Strategists” at the prestigious 15th Mansmith Market Masters Conference, held on May 8, 2024, at The Fifth, Rockwell Center, Makati, Metro Manila. This significant participation underscores Bayad's thought leadership and its dedication to driving business innovation.


Organized by Mansmith and Fielders, Inc., a leading training and consultancy company in the Philippines, the event gathered a panel of renowned industry leaders in the retail, healthcare, fintech, clothing, advertising, esports, electronics, and lending sectors.


Ferrer then shares insightful business practices as he spotlights “Innovating Skills: Winning and Thriving in the Market Landscape.”


During the discourse, Ferrer highlighted key business practices that are not only relevant but also crucial in today's market. He emphasized the importance of customer-centricity, data-driven strategies, leveraging technology, and corporate culture as the foundation of every successful business. These insights are not just theoretical but have practical applications that can significantly impact your business.


Ferrer underscores, “Your customer is your north star. Focus on the customer, and all else will follow.”


“Innovation is not solely the responsibility of the Product or IT team. Everyone can innovate in their respective organization segments. It is vital to empower the workforce by enabling them to develop their skills and giving them a safe environment to fail and learn while recognizing their efforts.” Ferrer added.


As part of the conference, Ferrer also presented Bayad’s cutting-edge enterprise payment solutions. These solutions, designed to support the country’s value-driven digital transformation, are a testament to Bayad's commitment to innovation and its goal of helping both consumers and businesses thrive.


“All our efforts in Bayad are anchored on our goal of helping both consumers and businesses to thrive.”, says Ferrer.


Institutions interested in partnering with Bayad may email partnerships@bayad.com. Bayad remains committed to providing nationwide coverage, comprehensive support, and efficient processing solutions.

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