Get a ‘Plan B’. As part of its education campaign on the value of life insurance, BDO Life recently launched its newest TVC which takes inspiration from a video game. It highlights that unlike in a video game, there is no “extra life” to be earned in real life. Watch it here youtube.com/watch?v=tkgzKuOrFAo.
There are multiple reasons why insurance providers should make their products more accessible, from legal to moral. The introduction of digital tools, such as the one launched by BDO, is a significant step in this direction. These tools effectively streamline insurance accessibility, from accessing and analyzing customer data to real-time comparison during sales calls.
This is particularly true in the Philippines, where insurance penetration remains low despite the strong acceptance of its benefits by Filipinos. Indeed, a recent market study conducted by BDO Life Assurance Company, Inc. (BDO Life) revealed that 47% of respondents prioritize daily living expenses. However, the study also found that 49% of participants strongly desire to acquire life insurance for protection against sickness and health issues, while 41% seek coverage for accidents, disability, and death.
"Despite these interests, many Filipinos remain uncertain about the costs associated with life insurance. To address these concerns, BDO Life has introduced an innovative solution. This online tool is designed to help individuals receive a personalized insurance plan computation and understand the benefits of life insurance," BDO said in a statement.
To access the online tool, BDO advises its customers to follow these simple steps:
Visit the Website: Go to BDO Life's website at www.bdo.com.ph/bdo-life and click "Get a Quote" to explore insurance solutions that align with your financial priorities.
Specify Your Budget: By specifying an amount you can comfortably afford, you can instantly receive a quote for a tailored insurance plan for yourself or your loved ones.
Connect with a Financial Advisor: When ready to speak to a BDO Life Financial Advisor, indicate your preferred mode of communication (in-person or virtual) and location.
For existing policyholders, BDO Life offers a comprehensive customer portal for managing all aspects of their life insurance policies. Policyholders can log in to the customer portal at www.bdo.com.ph/bdo-life/customer-portal using their active BDO Online App login information.
BDO Life encourages Filipinos to take advantage of this tool to get the coverage they need without the uncertainty about costs. These new initiatives aim to make life insurance more accessible and understandable, ensuring that more Filipinos can secure their future and protect their loved ones.
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