Meralco Vice President and Head of Corporate Communications Joe R. Zaldarriaga shared his insights on brand reputation management during a seminar organized by The Anvil Business Club, an association of young Filipino Chinese businessmen and professionals.
In his talk titled *The Boiling Point: Managing a PR Crisis* on October 1, 2024, the veteran communicator emphasized the importance of strategic foresight in crisis communication to improve company reputation management.
“With the rise of online engagement, brands have become increasingly vulnerable to public backlash and negative sentiment. A single misstep can spiral into a full-blown crisis. Hence, business owners and communicators need to be more proactive, strategic, and empathetic in today’s environment,” Zaldarriaga said.
With more than three decades of experience in the field of communications, Zaldarriaga has become a household name in public relations and crisis communication.
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