Six Filipino food brands have inked P750 million deals in Melbourne, Australia, the Philippine Franchise Association (PFA) said.
PFA director Sherill Quintana told reporters on the sidelines of the Franchise Asia Philippines 2024 International Franchise Conference in Pasay City that the Filipino franchise brands are leveraging on Melbourne, being Australia’s culinary capital.
“It was quite unprecedented because we were hoping that more than a dozen brands will be able to join. However, due to time constraints and also logistics, we had six brands. But we were able to hit P&50 million in terms of closed deals. Just for the six brands alone,” Quintana said.
The companies that joined the recent franchising expo in Melbourne are Avocadoria, Bench, Cabalen, Miguelitos Ice Cream, Oryspa, and Shawarma Shack, the PFA executive cited.
Quintana said the six franchise brands already have an international presence.
PFA also urged the government to support the local franchise industry more, especially in granting subsidies when participating in international trade shows.
Quintana said PFA members will join the Fine Food Australia 2024 this week.
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