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Writer's pictureEdwin M. Cordevilla

The future today

In a universe of billions of information bombarding an individual at the blink of an eye, real news matters. It matters more now than at any point in civilized history.

  Journalism is not just a profession, but a discipline that upholds a code of ethics and standards. In a world inundated with information, real news is more important than ever before.

  The internet, while a blessing, also poses challenges with the spread of fake news. Journalists must resist the temptation to chase after likes and shares on social media and instead focus on providing objective and balanced reporting.

  The tendency to succumb to increased emoticon responses or share rates in social media is great, but the journalist should stick with his or her pen-sword, keyboard, keypad or whatever writing tool is used, guided by the spirit of the basic tenets and standards of journalism so that a news reportage does not lose its integrity.

  Truly, integrity is key in the digital world, where misinformation can spread rapidly. While bloggers may have a following, professional journalists must remain committed to providing accurate and reliable information.

    Media organizations need to adapt to 

the changing landscape, embracing new technologies and evolving to meet the needs of their audiences. In an era where fake news abounds, the role of professional journalists in delivering factual and timely information is crucial.

 While information sharing has been democratized by the digital universe; it is time professional journalists get in that space and conquer the terrain to reach a more diverse public that should be properly informed. 

  It should be considered that the future of journalism remains in upholding the principles of truth and accuracy in reporting. Even as the digital age continues to evolve, professional journalists must adapt and innovate to stay relevant and ensure that

their reporting remains trustworthy and credible.

  This may involve utilizing new technologies, engaging with audiences through various platforms, and constantly honing their skills to meet the demands of a changing media landscape.

  In the face of challenges such as misinformation, bias, and declining trust in the media, journalists must remain vigilant in upholding the principles of accuracy, fairness, and transparency. By staying true to these values, journalists can continue to serve as the guardians of truth and democracy in society.

   It is imperative for media organizations to invest in their staff, provide them with the necessary resources and training, and foster a culture of excellence and integrity. By doing so, they can adapt to the digital age, reach a wider audience, and maintain their credibility in a world where information is constantly being consumed and shared.

  Indeed, the role of professional journalists in today's society is more important than ever. By upholding the standards of journalism, embracing new technologies, and remaining committed to the pursuit of truth, journalists can continue to fulfill their vital role in informing, educating, and empowering the public.

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