By Komfie Manalo
In the lead-up to the Olympic and Paralympic Games Paris 2024, Toyota Motor Corporation (Toyota) elevates its long-enduring global partnership with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) by delivering 3,374 sustainable mobility vehicles to support athletes, officials, volunteers, accredited media, and spectators at the Games.
These mobility solutions have been specially designed to incorporate Paris 2024’s visual identity, highlighting the strong partnership between Toyota and the Games.
Ensuring fair and hassle-free access, the vehicles are offered as a shared mobility service connected to and powered by Toyota’s KINTO Share mobile app. The KINTO Share car-sharing service has been available to the Paris 2024 Organizing Committee since September 2023. It will supplement Toyota’s official fleet to offer the Olympic and Paralympic families greater flexibility.
The cornerstone of Toyota’s Mobility for All philosophy is the belief that freedom of movement is critical for active societal participation. Transitioning toward a mobility company, Toyota demonstrates its headway in alleviating potential-limiting mobility barriers as part of its “Start Your Impossible” (SYI) global corporate initiative that empowers everyone to challenge themselves and achieve their ‘impossible.’
The provision "of these vehicles" is in addition to Toyota’s partnership with more than 200 Global Team Toyota Athletes from 40 countries, who are set to compete at the Games.
“At Toyota, we are dedicated to creating a world where each individual has the freedom to move and can realize their fullest potential, working toward our vision of ‘Mobility for All.’ Sharing this ethos is the IOC and IPC, and our partnership seeks to support athletes and remove their barriers to movement. We are proud to deliver the latest advancements of our multi-pathway strategy to Paris 2024 — showcasing the impact we have made toward an inclusive and sustainable mobility future that enables everyone to start their ‘impossible,’” says Preston Tan, vice president of Toyota Motor Asia.
In collaboration with the IOC, IPC, and the Paris Organizing Committee of the Olympic and Paralympic Games, Toyota is bringing to life its inclusive and sustainable mobility concept for Paris 2024. This concept ensures that athletes and their families, staff, volunteers, and spectators have the freedom to move sustainably and safely around the athletes’ village and respective Games venues.
Freedom of movement
To demonstrate its 'Mobility for All' ethos, Toyota will provide 700 personal and group mobility products to facilitate movement at the Olympic and Paralympic Games Paris 2024.
Toyota has supplied over 250 seated C+walkS and standing C+walkT, personal battery electric vehicles with a maximum speed of 6 km/h. The two vehicles, which feature front obstacle detection systems, deliver safety to drivers and those around them.
Committed to fostering a future of inclusive mobility, Toyota has developed wheelchair e-pullers. Fifty of them are currently available at Paris 2024's athletes' village. To ensure athletes have easy access, an additional 150 e-pullers will be supplemented during the Paralympic Games opening ceremony.
Two hundred fifty redesigned zero tailpipe emission electric Accessible People Movers (APM) have also been deployed to support attendees with physical disabilities. These APMs act as the primary shuttle at the Olympic and Paralympic Village and the venues. Complementing these are 150 wheelchair-accessible battery-electric vehicles, such as the Toyota Proace Versos, that will remain in Paris after the Games for the use of people in wheelchairs.
Multi-pathway approach to carbon neutrality
Placing sustainability at the heart of its commitment to building a better world of tomorrow, Toyota remains dedicated to achieving global carbon neutrality by 2050.
Showcasing its progress by leveraging its multipath-way approach that delivers a combination of electrified vehicles, Toyota has brought a fully electrified passenger vehicle fleet comprising 2,650 cars—of which 150 are wheelchair accessible—to Paris 2024.
Emitting zero-tailpipe emissions, about 60% of the fleet includes battery electric vehicles (BEV), Toyota bZ4X, Proace and Proace Verso, and Lexus RZ, and fuel-cell electric vehicles (FCEV), Toyota Mirai.
Reflective of Toyota's dedication to offering zero-emission vehicles, the Toyota Mirai is a hydrogen-fuel-cell-powered sedan that melds the boons of electric mobility with unparalleled comfort and ease of use, autonomy, and rapid recharging. In collaboration with Air Liquide, the Paris 2024 Toyota Mirai fleet has been refueled with hydrogen from renewable sources.
Believing that hydrogen is critical to fostering a low-carbon world, Toyota presents its vision of creating a sustainable hydrogen ecosystem through hydrogen solutions beyond the current boundaries of hydrogen-powered mobility.
Ten different hydrogen mobility applications, mostly fuel cells, will be on display at Paris 2024. These include two FCEV buses converted specifically for the Games, alongside hydrogen-powered FCEV trucks, FCEV forklifts, FCEV-powered boats and coaches, and the Hilux prototype.
Empowering individuals
Athletes' devotion to sports and overcoming challenges exemplify Toyota's core value of continuous improvement and commitment to creating a more inclusive and sustainable world. Toyota is a proud partner of more than 200 Global Team Toyota Athletes from 40 countries, progressing toward taking center stage at Paris 2024.
In the region, Toyota Motor Asia has partnered with 11 trailblazing athletes from India, Indonesia, Malaysia, Nepal, Pakistan, Philippines, Singapore, Thailand, and Vietnam as part of the SYI initiative — Toyota's first-ever global corporate initiative that seeks to create an Ever-Better Society, Ever-Better Toyota and Ever-Better Mobility for All.
Through these partnerships, Toyota supports each Global Team Toyota athlete in achieving their sporting aspirations and championing social causes through Hero Projects that aim to make positive societal changes.
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