Clark, Pampanga – The Philippine MICE Conference (MICECON) made a triumphant return to Clark after a decade, with the theme “M.I.C.E. XD: XPERIENCE DIVERSIFIED.” Held from July 10 to 12 at the SMX Convention Center Clark, the event was a remarkable success, showcasing the collaborative efforts of the Tourism Promotions Board (TPB) Philippines, Clark Development Corporation (CDC), and various partners from both the private and public sectors.
The three-day conference brought together 820 delegates from diverse sectors, offering a rich array of sessions, workshops, and activities designed to foster networking, benchmarking, and learning. TPB Chief Operating Officer Maria Margarita Montemayor Nograles highlighted the event’s dedication to embracing new ideas, technologies, and practices that will shape the future of the MICE industry.
“Our theme embodies our dedication to embracing new ideas, technologies, and practices that will shape the future of the MICE industry,” Nograles stated. She also introduced the “MICE Philippines: We Take Your Business to Heart” program, aimed at positioning the country as a premier MICE destination.
The event featured unique and themed social functions, creative dress codes, and a variety of accommodations, emphasizing Clark’s status as a top MICE destination in the country. Department of Tourism (DOT) Secretary Christina Garcia Frasco underscored Clark’s readiness and potential as a premier MICE destination, citing its accessibility, state-of-the-art conference venues, and comprehensive support services.
CDC President and CEO Atty. Agnes VST Devanadera shared updates on developments in Clark, including the construction of new hotels, the expansion of the SMX Convention Center, and the development of business venues within existing hotels. These initiatives are set to further enhance Clark’s capacity to host large-scale conferences and events.
MICECON 2024 not only highlighted Clark’s premier status as a tourist and MICE destination but also demonstrated the Philippines’ ability to host world-class conventions and offer unique pre- and post-tour experiences.
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