PLDT Global Corporation (PLDT Global), the international arm of the Philippines' leading integrated telco, PLDT Inc., is proud to announce the signing of a Memorandum of Understanding (MOU) with Bru-Haas (B) SDN BHD.
The MOU represents a significant milestone in the ongoing collaboration between the two companies, aimed at enhancing international subsea connectivity by strategically utilizing the Asia Direct Cable (ADC) and the Apricot subsea cable systems.
Albert Villa-Real, president and CEO of PLDT Global, stated, "This MOU with Bru-Haas signifies our continued dedication to expanding and enhancing our subsea cable infrastructure. By leveraging the advanced capabilities of ADC and Apricot, we are strengthening our network resilience and reinforcing the Philippines' position as a critical hub for international data traffic. This partnership is a testament to our commitment to providing superior digital services and supporting the global connectivity needs of our customers. At PLDT Global, we are committed to driving every business to success, and this collaboration is another step towards achieving that goal."
Under the agreement, PLDT Global will provide Bru-Haas with international subsea capacity on the Asia Direct Cable (ADC) and Apricot systems. This collaboration is expected to significantly enhance Bru-Haas's network architecture, which includes Points of Presence (PoP) in Brunei, Hong Kong, Singapore, Angola, and Los Angeles.
With access to the Asia America Gateway and Southeast Asia Japan Cable Systems, among other regional cable systems, Bru-Haas is now even better positioned to deliver superior connectivity solutions.
The partnership between PLDT Global and Bru-Haas is built on mutual support for providing reliable connectivity solutions.
The MOU reinforces its commitment to leveraging advanced subsea infrastructure to meet the growing demand for high-speed, low-latency connectivity across critical regions.
The ADC is an intra-Asia submarine cable system that links Southeast Asia, China, and Japan. It plays a critical role in bolstering regional connectivity, providing a robust and resilient infrastructure that supports the region's increasing data traffic and digital needs. On the other hand, the Apricot cable system is a state-of-the-art Asia Pacific submarine network that connects Singapore, Indonesia, the Philippines, Taiwan, Guam, and Japan.
The system is pivotal in enhancing connectivity between these regions, ensuring seamless data flow, and supporting the digital transformation initiatives of businesses and consumers alike.
Strategic Benefits and Future Plans
This strategic partnership is poised to deliver numerous benefits, including increased network redundancy, improved resilience, and enhanced capacity to handle the growing data demands of the enterprise market. By integrating ADC and Apricot into Bru-Haas' existing network infrastructure, both companies aim to provide customers with more reliable, high-speed connectivity options.
Dai Song, Managing Director of Bru-Haas, commented on the partnership: "We are excited to strengthen our collaboration with PLDT Global through this MOU. Integrating the Asia Direct Cable and Apricot subsea cable systems into our network significantly enhances our capability to deliver high-speed, low-latency connectivity solutions across key regions. This partnership underscores our commitment to providing reliable and advanced connectivity infrastructure supporting businesses and communities' digital transformation. With PLDT's support, we are committed to the success of our customers and partners."
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