SM’s SMAC, PAL’s Mabuhay Miles offer bigger shopping and travelling rewards

Loyalty programs taking flight: SM’s loyalty program, SMAC, and PAL’s Mabuhay Miles recently renewed their partnership for the ‘Shop to Fly, Fly to Shop’ program, further expanding the perks and benefits of their respective loyalty programs. Present during the signing ceremony were: (from left to right) SM Retail Chief Finance Officer Jonathan Ng; SMAC Chief Operating Officer Kevin Hartigan Go; SM Retail Food Group Executive Director Hendrik Sy; PAL Holdings President and Chief Operating Officer Lucio Tan III; PAL President and Chief Operating Officer Capt. Stanley Ng, and PAL Senior Vice President and General Counsel Atty Carlos Luis Fernandez.

SM, through its SMAC (SM Advantage Card) loyalty program and Philippine Airlines (PAL) Mabuhay Miles, recently renewed their partnership to strengthen further their “Shop to Fly, Fly to Shop” campaign where members can enjoy more SMAC points and Mabuhay Miles as well as exclusive shopping and travel perks.

For more than twenty years, SMAC has been guided by a commitment to service excellence and offering members an unparalleled shopping experience through its strong network of over 4,000 partner stores nationwide. This includes collaborations with retail partners like SM Store, Toy Kingdom, Uniqlo, Kultura, and Crocs, to name a few. PAL Mabuhay Miles also has active partnerships with banks, hotels, cruises, and travel agencies.

“We are grateful to have found a partner in PAL Mabuhay Miles that shares our values and dedication to providing the best services and fostering customer loyalty. Our partnership renewal marks the beginning of a new era of rewards. And today, we’re starting another chapter filled with greater opportunities to bring more benefits and convenience and make our members’ experiences more rewarding than ever,” said Kevin Hartigan-Go, chief operating officer of SMAC.

“This partnership represents more than just a synergy between two esteemed brands; it signifies a commitment to enhancing the lives and experiences of our loyal customers, setting a new benchmark for the industry,” said Captain Stanley Ng, President and Chief Operating Officer, PAL.

As both brands continue to expand the benefits for their respective member bases, Hartigan-Go underscores the significance of forging partnerships to improve their rewards system, sharing that “this is more than just a continuation of our collaboration; it also cements our commitment to combining our resources to deliver exceptional experiences and reward our most loyal members.”

Effective September 1, the conversion structure of SMAC Points to Mabuhay Miles and vice versa will be higher to allow the members to shop more and fly more.

Members of SMAC and Mabuhay Miles can conveniently convert their points online – for SMAC to Mabuhay miles through https://smac.ph/ and for Mabuhay Miles to SMAC through Mabuhay Miles Redemption (philippineairlines.com).