Innovation and customer-centricity have become essential for market leaders in the rapidly evolving real estate landscape.
At delaware Philippines' recent Industry Brunch and Learn event titled "Transforming Real Estate: Utilizing SAP S/4HANA for Digital Innovation and Market Leadership," real estate industry experts explored how digital transformation can reshape the real estate sector, emphasizing the role of technology and communication in addressing internal challenges and enhancing customer experiences.
The real estate industry has seen numerous opportunities for growth and transformation. Yet, setbacks hinder organizations from fully capitalizing on them. As one of the event's keynote speakers, property guru and author Carl Dy, emphasized that the true hurdles often lie within organizations rather than in external factors like competition or market shifts.
"The true hurdles often lie within overburdened employees, inefficient processes, and poor communication. These internal issues affect the workforce and lead to subpar customer experiences, eroding trust and loyalty," said Dy.
Dy identified communication gaps as a critical pain point throughout the customer journey. Whether it's delayed agent responses or a lack of updates post-purchase, these lapses can significantly frustrate customers. Dy urged real estate companies to shift from a sales-centric approach to one that fosters long-term relationships through improved communication, transparency, and strategic use of technology.
delaware Industry Leader for Real Estate Aldin Anos agreed, underscoring in his talk how delaware and SAP S/4HANA can partner with real estate organizations to address these industry-specific challenges.
"Technology is a powerful enabler. Its effectiveness is amplified with process improvements and a cultural shift within organizations. Many real estate companies still rely on outdated systems and manual processes, leading to inefficiencies and errors, which in turn causes setbacks that hinder these organizations from growing," said Anos.
According to Anos, specific technology like SAP S/4HANA offers a comprehensive suite of tools tailored to meet the specific needs of real estate businesses. From project management to financial accounting and customer relationship management, SAP S/4HANA can streamline operations, reduce errors, and ultimately enhance the customer experience.
"These customized solutions are something delaware offers. We want to help industry leaders realize that addressing unique challenges in the real estate industry—such as portfolio management, contract and lease management, and third-party management—through technology and communication can be a huge win for both the customer and the business," said Rosette Carrao, partner and delivery head of delaware Philippines.
Senior Vice President for Customer Success at delaware Philippines, Simone Pigason, echoed the statement. She explained that while the event aimed to show real estate organizations how technology can transform their processes, it is also essential to recognize that technology alone is not a complete solution for every challenge.
"The real estate industry landscape is changing, but what has not changed is the need for a people-first perspective. The key is adopting technology and rethinking processes and strategies to leverage its capabilities fully. Those who embrace both conditions will be well-positioned to lead the industry into the future," said Pigason.
Over 31 participants from real estate industry players, such as PNB Holdings Corporation, Robinsons Land Corporation, Greenfield Development Corporation, San Miguel Properties, JG Summit Group of Companies, DATEM Incorporated, Trans Asia Construction Development Corporation, and Spectrum Properties, attended the Industry Brunch and Learn event.
The event aimed to address key pain points in the real estate industry, demonstrate how SAP S/4HANA can revolutionize management practices by overcoming digital transformation challenges, and showcase actionable strategies and successful case studies.
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